the group

our services

LAB IS A BOUTIQUE CONSULTING GROUP; PROVIDING A RANGE OF MANAGEMENT CONSULTING SERVICES, WITH EXPERTISE IN BRAND, STRATEGY, ACTIVATION, CINEMATICS, DIGITAL, PUBLIC RELATIONS AND PROPERTIES.

the leadership

our management
DATO' ANDREW YONG

DATO' ANDREW YONG

Group Executive Director

As the new age economy evolves at a rapid pace across all markets, companies and brands need to ensure that localised transformation programmes are not implemented without considering its short and long term implications. Often, programmes fail at the implementation stage. We do not allow that to happen. Conceptualisation to Implementation has to be seamless in order to deliver exceptional results. Synergy is what we are all about.

IMELDA YONG

IMELDA YONG

Group Marketing Director

Our group possesses the expertise to create and to enhance brands on an international level. The group has the capabilities to enhance equity through various forms of communications platforms. Our collaborative skillset from each division enables us to provide valuable insight from all angles of the marketing spectrum, rooted from our clients top line management plan. No task is impossible as we view each task as a challenge to expand our group’s skillset.

ESTHER HIEW

ESTHER HIEW

Group Operations Director

Over the years, LAB Group has devised a strategic approach for any given task. We understand that having a strategy and implementation plan in place does not guarantee success. Operational components in every journey require a thorough custom vetting system to ensure ultimate success. This is why our group structure is ever evolving to cater to the requirements for our clients. Each task is different and we embrace that.

VINCENT TAN

VINCENT TAN

Managing Director - LAB Properties

LAB Properties is founded with a vision of being a single point solution provider, by bridging all aspects of property investment, management and development. Having experience of funds under management of RM10b from private, public and international funds, LAB Properties is crafted to be a boutique disruptor in the property industry.

IAN LIM

IAN LIM

Managing Director - LAB Activation

As events and activations are becoming a crucial aspect of any business, being part of the LAB Group enables us to develop innovative strategies cohesively, from planning through to activation. Being able to contribute from the planning stage will enhance the quality of any given event or activation. With the group support, we are able to focus on activation excellence for any given event.

Evelyn Chin

Evelyn Chin

Managing Director - LAB Displays

“Displays, Signage and Wayfinding is crucial to completing and satisfying a consumer journey. Visibility remains as the most crucial element in conversion to sales. Displays is the finishing touch to any given brand. By combining both E Prospect & LAB Displays' capabilities, we will strive to be one of the leading signage companies in Asia-Pacific”

The partners

our clients
The Boutique Consulting Group.
We Innovate. Let’s Talk.