“LAB PR, The Boutique Public Relations Consultants, are responsible for ensuring that the market’s questions are answered. Most clients focus on purely achieving figures, where we believe in planting seeds in relevant areas to blossom organically. The media in today’s world is no longer about what companies want their customers to believe, but more of developing products and services for what the market demands. Therefore, public relations has never been more important. Reach and frequency is no longer the game. Organic and genuine is the new definition of PR.”  – The Boutique Public Relations Consultants